Wednesday, 15 December 2010 17:36
Say Communications has been appointed to launch Under Siege™, a real time strategy (RTS) game developed exclusively for Playstation 3® and the The Playstation Network. The agency will use a multi-channel approach to raise awareness of the title’s 8 December UK launch, specifically its emphasis on user-generated content and innovative use of the new Playstation Move controller.
Louise Stewart-Muir, Joint Managing Director, Say Communications added, “We are delighted to be working with Seed Studios to promote Under Siege. Keeping this game exclusive to the Playstation 3 allows Seed to exploit the console’s control system to its fullest effect rather than taking a lowest common denominator approach across several formats. Furthermore the Under Siege Community will ensure the game has an enduring appeal well beyond its release date. Seed really is pushing the boundaries of games design and we look forward to publicising their offering.”
See PR week's write-up here