Monday, 02 August 2010 14:13
Say Communications has been shortlisted for the 2010 PR Week Healthcare Awards for the innovative ‘Tot It Up’ campaign, which launched an easy-to-use online calculator that provides parents with a personalised analysis of their toddler's diet.
The Tot It Up calculator, one of several resources available from the toddler nutrition website Little People’s Plates, was developed in 2009 following concerns that the parents of under-3s are confused about what to feed their toddler. Since then, the calculator has had wonderful feedback from users, and has been a major driving force for traffic to the site.
Stefi Rucci, joint Managing Director for Say Communications explained: “We are so proud of this project and it is very rewarding to see that it’s making a real difference in practice. An award would be a cherry on a well layered, but nutritionally sound, cake!”
The PR Weeks Awards are widely accepted by the PR and communications sector to be the benchmark of excellence for PR in the UK. Say Communications was recently listed in the top 20 healthcare PR companies in the UK.