Brief
The newly launched Energy Lectures series offer executives at major energy consuming organisations an insightful overview of the UK energy market. Developed by Carbon Neutral Media, the events are designed to give a detailed analysis of the issues that will face the industry in the coming years. Say were briefed to raise awareness of the event among FTSE 1000 financial directors and energy procurement specialists, drive delegate registration for the event and build Carbon Neutral Media’s brand.
Solution
The strategy was to differentiate The Energy Lectures from other energy conference/speaker events by building its reputation as the most authoritative voice in the area. Focusing on the keynote speakers and sponsors helped to add credibility and gravitas to the lecture. Potential delegates were inspired to attend by increasing awareness of The Energy Lectures across target media.
Result
The event was well attended, with over 160 delegates. A strong online presence was fostered through social media channels such as Twitter and LinkedIn, which were used to amplify word of mouth with key influencers within the energy communities. The press release led to 56 pieces of coverage and continues to link back to the client website. This activity has helped established The Energy Lectures as a recognised brand on the energy conference circuit.
Client Verdict
“Say has been invaluable in establishing The Energy Lectures series as an authoritative voice in the Energy Procurement field,” - The Energy Lectures